Food marketing: Three ways to make your products stand out

Even if you have created a truly sensational food product,
you may never reap the financial rewards if you fail to attract enough interest
among consumers. The fact is, it doesn’t matter how delicious or nutritious
your food is if you can’t get anyone to give it a go. Here are three top tips
to help ensure your company’s tasty treats really stand out.
Creating a stir
Always bear in mind that a little savvy marketing can go a
long way when you are launching new products. Whether shopping online, in
supermarkets or at artisan markets, when it comes to food, people are usually
confronted with row after row of products all vying for their attention, not to
mention their money. Often, they will stick to brands they know, not paying
much attention to new items that appear on the shelves. This means you’ll have
to do something a little different if you want your product to end up in
consumers’ shopping baskets.
One way to get noticed is to launch your product with
introductory or online special offers. Everyone loves a bargain, especially now
when many household budgets are squeezed.
If you are selling your products in shops, you may also want
to ensure that they feature on special promotional stands so that consumers
can’t miss them. This may require a little effort and expenditure, but it
should help to put your brand on people’s radars.
Effective packaging
Your items must look the part too. If your packaging isn’t
up-to-scratch, shoppers will doubt the quality of its contents. As well as
looking professional, packaging should be visually appealing. Highlighting the
importance of this issue, research conducted earlier this year by the
MeadWestvaco Corporation revealed that, among the people it polled, 64 per cent
had tried new products because the packaging caught their eye. Meanwhile, 41
per cent noted that they had purchased a product again because of the
packaging.
As well as being functional, your packaging must appeal to
consumers’ imaginations. Bold colours and unusual shapes can help your food
items to stand out. Using atypical designs in this way may raise the cost of
packaging, but it will also increase the impact your goods make.
A standout label
A crucial part of your packaging will be your labels.
Indeed, an effective label can be one of the most important assets that a food
brand has. This item should contain all the relevant information and it must
grab consumers’ attention. When you’re designing your label, think about your target
audience. Decide exactly who are you trying to appeal to and make sure that the
language, colours, images and general look of your labels reflects this.
These items should have a distinctive appearance and this is
especially important if you plan to release different product lines. From a
marketing perspective, it is vital that all of your goods are instantly
recognisable. Your labels should also give people a clear idea of what is
inside the packaging. Shoppers are often strapped for time, so you don’t want
to leave them guessing as to what your products are.
Firms such as Labels Plus
offer a host of different labels and should have the perfect solutions for you.
The best thing is, despite the importance of labels in terms of branding, these
items are inexpensive.

 

Meanwhile, if packaging and label design are distinctly out
of your comfort zone, there’s no need to panic. You can always turn to the
experts for help. Paying a little extra to benefit from a professional design agency can prove to be a savvy long-term investment and it may help ensure
that when your products hit the shelves, people really sit up and take notice.

bakingbar

BakingBar was launched in 2010 to provide simple and straightforward baking guides and recipes. BakingBar are currently recipe developers for Neills Flour and MyProtein.

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