Jam and Coconut Sponge

Jam and Coconut Sponge is a cake which I have grown up with. It is one of my earliest memories of cake so always holds a dear place in my heart. It’s one of the first cakes I learned to bake, and a great one at that as it is a super base cake which you can  easily change and modify into other recipes. Jam and Coconut always comes up tops though.




Traditionally served with custard and a firm favourite of school dinners in Northern Ireland. This cake has a few variations across the UK but most commonly seen in bakeries and schools across Northern Ireland. There is something quite unforgettable about the smell of jam and coconut when you open the cake tin. The jam keeps the cake super moist meaning that it lasts for days. Well in theory it lasts for days, in reality it disappears quite quickly.




This cake can be made in a traditional round cake form or in a loaf tin. I love loaf tin cakes as they slice so neatly and are easy to serve alongside a cup of tea. For this recipe we used our new cake tin by Le Creuset Loaf Tin which we got from Houseology. We have a few Le Creuset cake tins and I just find them superior to most other brands because of their weight and the excellent non-stick materials they are made from. The silicone handles on each side of the bakeware always adds a reassuring grip when you are entering or removing anything from your oven. There’s been too many close calls over the years! The material which the tin is made from gives excellent heat transfer so I feel that it cooks cakes more evenly rather than cooking the cake from the outside edges which sometimes happens with some tins.




We were also lucky enough to get an Eva Solo Magnetic Timer from Houseology. Our oven timer has almost given up, or at least suddenly turned unreliable. There is something extremely satisfying about a manual clockwork timer. The clicking round of the dial to set the time and then the satisfying ticking sound as the time counts down. Not to mention the satisfying ringing of the bell when you’re cakes ready! This timer is magnetic so it will stick to most ovens. Ours fits nearly beside the temperature knobs, in fact it fits in so well it looks like part of the cooker. One less thing to sit around the kitchen surface.






The Ingredients:

175g Butter

175g Caster Sugar

3 Eggs

2tsp Vanilla Extract/Essence

175gNEILL’S® Self Raising Flour

Half a Jar of your favourite Strawberry Jam

100g Desiccated Coconut


Recommended Equipment:

Food Mixer (Recommended Sage Appliances Scraper Mixer Pro)

Le Creuset Loaf Tin

Pyrex Mixing Bowls

Heston Blumenthal Dual Platform Precision Scale







The How-To:

Preheat oven to 180c.

Lightly grease a loaf tin.

Cream the butter and sugar together on high speed until light and pale.


Beat in the eggs one a time until well combined.

Beat in the vanilla extract.


Fold in the sieved flour.

Pour the cake batter into the prepared loaf tin. Spread out evenly.



Bake in the centre of the oven for 40 mins or until a skewer inserted comes out clean.

Allow to cool for 15 mins before turning out onto a wire cooling rack.

Once cool cover with the strawberry jam ensuring the cake is well covered.


Sprinkle the top and sides with the desiccated coconut. Press the coconut lightly against the cake to help it stick. Store in a air tight tin or box.

You’re Done!




BakingBar was launched in 2010 to provide simple and straightforward baking guides and recipes. BakingBar are currently recipe developers for Neills Flour and MyProtein.

16 thoughts on “Jam and Coconut Sponge

  • August 9, 2016 at 3:19 pm

    That looks gorgeous. i am thinking now of other toppings – crushed hazelnuts and nutella?
    Thanks, I will save the recipe on my computer.

  • September 21, 2016 at 7:38 pm

    We made this yesterday and boy was it good. Thanks for sharing this. Simon

    • September 22, 2016 at 9:01 am

      Thanks Simon! I’m glad you liked this. It’s one of our personal favourites.

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  • March 12, 2017 at 11:37 pm

    Thanks I will surely try this

  • April 29, 2017 at 5:09 pm

    About to make this, it looks GREAT!

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  • July 2, 2017 at 10:06 pm

    I am going to try to make this next week. What size eggs do I use? Medium? Thanks in advance and will let you know how I get on. Thanks for sharing recipe. Jules x

  • July 18, 2017 at 1:38 pm

    I just made this and it is absolutely delicious. It really is easy peasey to make. Thanks for the recipe.

    • July 18, 2017 at 2:14 pm

      Thanks Jules. That’s great! We really aim to make our recipes as easy to follow as possible. I hope you make this again and again.

  • October 9, 2017 at 4:26 pm


    I am going to try your receipe, could you confirm the size or internal measurements of the tin you use in this recipe. Many thanks in advance.

    • October 9, 2017 at 4:26 pm

      A standard 8-10inch cake tin should be fine to use. Happy Baking!

  • April 21, 2020 at 5:44 pm

    In the oven now smelling and looking lovely Yum !

    • April 29, 2020 at 2:43 pm

      My all time favourite recipe! Thanks for using ours. Hope you enjoyed 🙂

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