Even if you have created a truly sensational food product, you may never reap the financial rewards if you fail to attract enough interest among consumers. The fact is, it doesn’t matter how delicious or nutritious your food is if you can’t get anyone to give it a go. Here are three top tips to help ensure your company’s tasty treats really stand out.
Creating a stir
Always bear in mind that a little savvy marketing can go a long way when you are launching new products. Whether shopping online, in supermarkets or at artisan markets, when it comes to food, people are usually confronted with row after row of products all vying for their attention, not to mention their money. Often, they will stick to brands they know, not paying much attention to new items that appear on the shelves. This means you’ll have to do something a little different if you want your product to end up in consumers’ shopping baskets.
One way to get noticed is to launch your product with introductory or online special offers. Everyone loves a bargain, especially now when many household budgets are squeezed.
If you are selling your products in shops, you may also want to ensure that they feature on special promotional stands so that consumers can’t miss them. This may require a little effort and expenditure, but it should help to put your brand on people’s radars.
Your items must look the part too. If your packaging isn’t up-to-scratch, shoppers will doubt the quality of its contents. As well as looking professional, packaging should be visually appealing. Highlighting the importance of this issue, research conducted earlier this year by the MeadWestvaco Corporation revealed that, among the people it polled, 64 per cent had tried new products because the packaging caught their eye. Meanwhile, 41 per cent noted that they had purchased a product again because of the packaging.
As well as being functional, your packaging must appeal to consumers’ imaginations. Bold colours and unusual shapes can help your food items to stand out. Using atypical designs in this way may raise the cost of packaging, but it will also increase the impact your goods make.
A standout label
A crucial part of your packaging will be your labels. Indeed, an effective label can be one of the most important assets that a food brand has. This item should contain all the relevant information and it must grab consumers’ attention. When you’re designing your label, think about your target audience. Decide exactly who are you trying to appeal to and make sure that the language, colours, images and general look of your labels reflects this.
These items should have a distinctive appearance and this is especially important if you plan to release different product lines. From a marketing perspective, it is vital that all of your goods are instantly recognisable. Your labels should also give people a clear idea of what is inside the packaging. Shoppers are often strapped for time, so you don’t want to leave them guessing as to what your products are.
Firms such as Labels Plus offer a host of different labels and should have the perfect solutions for you. The best thing is, despite the importance of labels in terms of branding, these items are inexpensive.
Meanwhile, if packaging and label design are distinctly out of your comfort zone, there’s no need to panic. You can always turn to the experts for help. Paying a little extra to benefit from professional design services can prove to be a savvy long-term investment and it may help ensure that when your products hit the shelves, people really sit up and take notice.